Gillian

If you are a nonprofit with a Google Ad Grant account, then you may know that having a high Ad Rank is essential for driving more traffic and increasing engagement. Since Google Ad Grant accounts must follow strict policies—including a $2 manual CPC bid limit and a 5% click-through rate (CTR) requirement—improving Ad Rank is […]

A common complaint among Google Ad Grant recipients is how difficult it is to spend the full $10,000 monthly budget that Google allots. There are many extra constraints placed on Ad Grant accounts that don’t exist on regular paid ads accounts. These rules are what makes it challenging to spend anywhere near the full $10,000

Running a successful Google Ads campaign requires balancing cost and performance. While lowering cost-per-click (CPC) can help maximize your budget, doing so without losing conversions can be challenging. If CPCs drop too much, ad visibility and traffic may suffer. On the other hand, keeping bids too high may lead to unnecessary ad spend. The key

Google Ads can feel overwhelming. The platform is filled with navigation bars, constant notifications, and an AI chatbot that seems resistant to feedback. However, optimizing your campaigns doesn’t have to be complicated. If you’re new to Google Ads, here are three simple settings you can adjust today to optimize your traffic, reduce irrelevant clicks, and